Rachel Koller

Variety Set

Design for brand line across varying containers

The challenge of this project is to extend the look of your brand over different sized containers: boxes, cylindrical cartons, bottles, blister packs, etc.

You may choose to retain the original containers, or reimagine the container type. Packaging should maintain the existing content but the surface graphics must change. You must have at least three different forms/sizes, although you may choose to do more. Can be a grocery product, but may also be a non-consumable consumer product.

Consider: research existing brands, color, form, shelf presence, imagery, typography. How does your design work across disparate forms?